Let’s face it. No one wants to wait for your website to load once they arrive. That’s why optimizing your website for blazing fast loading times is so crucial. After all, slow loading sites come with a poor user experience, higher bounce rates, and a lower average time on page.
Worse yet, a slow loading website is going to negatively affect conversions – no matter what kind of site you run.
The problem is, most clients we work with come to us with websites that load anywhere from 5-7 seconds. But the industry standard – and what people surfing the internet demand – are websites that take less than 2 seconds to load.
The satisfaction people have while exploring your website is what makes money for businesses and builds email lists for blogs. Not to mention, Google has made it very clear that the speeds in which your website loads is a ranking factor.
So prioritizing website speed, no matter how busy you are running your blog or business, has to happen.