Running an online business is no easy feat. You have to know how to build and maintain a website, increase brand awareness, establish trust, market your brand, and manage an ever-growing team.
And that’s just the beginning.
Even if you’re doing well right now, there’s always going to be up-and-coming business rivals that you’ll have to go up against. After all, what’s to say your loyal customers won’t be swayed by the competition and take their business elsewhere.
If you’re looking for a surefire way to improve your marketing efforts, garner more leads, and convert more sales, it’s time you look into click funnels.
Today we’re going to take a look at what click funnels are, how they differ from landing pages, and why they are an excellent marketing strategy for online businesses looking to make more money.
What is a Click Funnel?
A click funnel is a series of multiple webpages that guide leads through your pre-determined sales funnel. Their one and only job is to get people to buy what you’re selling, whether that be physical goods or services.
For example, your site visitors might land on your website from a search result (as a result of effective SEO), social media post, or PPC click ad. This is your squeeze page.
The squeeze page is designed to funnel all interested leads into the same place. It’s also on the squeeze page that your site visitors will be able to subscribe to your newsletter or receive a lead magnet (such as a free eBook, coupon code, or template). This way, if your site visitor decides not to convert at this time, you have the chance to build a relationship with them through email marketing, all in hopes they’ll come back and finalize a purchase.
But it doesn’t end there.
From the squeeze page, your leads will click through to your sales page. This is where site visitors have the option to buy what you’re selling. Then, once the purchase is finalized, your site visitors will be lead to a thank you page. It’s here that you can offer your customers a special deal to be used on a future purchase to help solidify this budding relationship.
Creating a Complex Click Funnel
If you want to create a more complex click funnel, you can. Doing this will help you generate more sales.
The great thing about setting up your click funnel like this is that based on your site visitor’s behavior, you can automatically display an appropriate webpage. For instance, if your lead agrees to purchase the first upsell, the next webpage that displays will be the second upsell. If your lead declines the upsell, you can redirect them to the original offer in hopes of securing that sale.
By offering your site visitors a variety of purchasing options, you increase your chances of securing a sale, no matter how big or small. You also combine your email marketing efforts with your sales efforts by providing people an opportunity to subscribe along the click funnel they follow.
Types of Click Funnels
Click funnels are a broad type of sales funnel that online business use to market their brand. In fact, there are many different types of click funnels you can use to suit the needs of your business and meet the demands of your customers:
- Squeeze page
- Mobile app
- Product launch
- Online course
Of course, most online business owners will want to create a sales click funnel, complete with a squeeze page. However, your business also stands to benefit from offering a variety to site visitors, all of which are looking for different things when they arrive on your website.
Click Funnels vs Landing Pages
You might be thinking to yourself that a click funnel looks similar to a landing page. And while this is true, the truth is, click funnels and landing pages serve very different purposes.
A landing page is a single, standalone web page that aims to accomplish one of two things:
- Collect lead information to to use in future marketing via email
- Encourage potential customers to make a purchase
On a landing page, the ‘Subscribe’ or ‘Buy Now’ button is easily accessible. It will be obvious to people arriving on a landing page what they should do next. For example. The Motley Fool uses its landing page to build a bigger email list.
Once you subscribe, you are redirected to a thank you page and that’s the end.
As you can see, the difference between a click funnel and a landing page is that a landing page stops after that one single webpage. That’s the end; there is nowhere else to go. Either the site visitors convert or abandon your site.
On the other hand, with a click funnel, a site visitor may choose not to convert, but continue through the funnel and convert in a different way.
Why Are Click Funnels Effective?
There’s nothing wrong with using a landing page on your business website. In fact, landing pages are one of the most popular marketing techniques around.
That said, click funnels offer online business owners plenty of benefits too:
- Complexity: click funnels are seemingly never-ending and offer leads numerous possibilities to convert in ways that best suit their needs. They also offer you an easy way generate more revenue thanks to upsells.
- Manageability: building an email list, upselling, and crosselling are all a part of normal marketing strategies. Click funnels provide online business owners one convenient way to do all of that (and more) in one streamlined sales funnel.
- Time-Saving: click funnels automate your sales process more so than a traditional landing page. Rather than waste time creating a ton of individualized landing pages promoting your products and services, in addition to separate email optins, you can create a few click funnels that target multiple products and services at once. And adding the subscribe option within the cick funnel is just an added bonus.
- Better Data: as people move through your click funnel, you’ll be able to better pinpoint what potential customers want and don’t want. You’ll see how many people subscribe, who is willing to upsell, and which products and/or services are in highest demand. Using this data, you’ll be able to make better business decisions that will drive traffic and growth.
In the end, using a click funnel on your online website is only going to help you gather higher quality leads, build a bigger email list, and secure more online sales.
If you have multiple products or services to sell, and want to give prospective customers as many opportunities to convert as possible, adding a click funnel to your website is one of the best ways to do that. As a result, your business will continue to grow and push ahead of the competition, no matter how tough it is.
If you’re in need of web design or development help for your online business or eCommerce shop, and are interested in click funnels, get in contact with Revealize for help. We are comprised of a team of experts that know what it takes to be competitive in the online world. From website design and development to content management, eCommerce builds to conversion rate optimization, we have your website needs covered; even if that means creating a click funnel to grow your business.