Site Analysis and Performance Guide: Top Tools to Reach Your Goals
Web tools can turn your site into a dynamic business driver
According to Oberlo.com, eCommerce will have 1.92 billion global digital buyers this year, with eCommerce accounting for nearly 14 percent of retail sales worldwide.
In other words, websites and how they are designed and function, will continue to be a major force in the growth of eCommerce.
There are two major elements to the effectiveness of an online store: the design and function of the site and the Search Engine Optimization (SEO) of the site.
These two elements go hand in hand. Your site won’t be effective if it does not look and operate as a window to your business. And it won’t be effective if users cannot find it.
In today’s post, we’re going to take a quick look at how you can enhance your site’s design and boost sales. Plus, we’re rounding up some of the best tools in the market to help you with site analysis and achieving eCommerce success.
Tips for Improving Website Performance and SEO
1. Optimize Site Speed
Your eCommerce business will only succeed if you have a strong website. If your site is poorly designed and has slow loading speeds, it will not last.
75% of people of people admit to making a judgement about a site based on its web design.
Not to mention, if it takes longer than four seconds for your page to load you’ll lose 25% of potential viewers. And things only get worse the slower your site is.
And did I mention that Google uses site speed (for both desktops and mobile devices) as a ranking factor too? Well, it does. So, if your site isn’t loading fast for site visitors, don’t expect to rank well in Google.
Though improving site speed is a long-term project, here are some quick tips to get you started:
- Optimize images by cropping them, reducing their file sizes, and compressing them
- Enable browser caching
- Use a CDN service
- Reduce HTTP requests
- Minify CSS, JS, and HTML files
2. Cater to Your Existing Customer Base
It’s more cost-effective to sell to your existing customer base than to acquire new customers. In fact, it’s likely to cost you 5x as much to acquire a new customer than it is to retain existing ones.
That’s why remarketing ads and email campaigns sent to existing customers should be a part of your marketing strategy.
Google tracks users who are repeat visitors to your site and rewards you with higher search rankings, which make your site more visible. And since you’ve already established a relationship with existing customers, why not offer them something of value to them to thank them for their business and encourage them to keep coming back.
3. Optimize your eCommerce Business for Mobile Access
Market research indicates that mobile is now king. In fact, mobile devices account for 51.65% of all web traffic. Because of this, your website design should reflect this reality.
The best way to do this is to make sure your design is responsive. In other words, make sure your website will adjust to a user’s screen size, no matter the type or size. You should also consider your use of popups, check your font sizes, and make sure navigating your website is easy to do.
If you aren’t sure how your website appears on mobile devices, check out Responsive Checker and run a site analysis. This free tool will display your website on any mobile device you want and let you navigate it as though in real time.
4. Harness the Power of a Landing Page
Landing pages, especially those dedicated to a specific product or service, have the power to produce great results in terms of leads and sales. Plus, if they’re designed just right, Google will rank them high in search results and generate a lot of organic traffic for your site.
Invision does a great job of creating a clean and modern looking landing page for people who need their product.
To top it off, they offer a free demo to anyone interested in test driving their product before they buy, which is a great marketing technique.
Now that you know some quick and easy ways to boost site performance and your SEO efforts, let’s dive in and take a look at the best tools in the market to help you with site analysis and growing a successful eCommerce shop.
Top Tools to Help Improve Design, Performance, and SEO
1. Adobe XD
Adobe XD is a vector graphics editor and prototyping tool for UX designers. First launched in 2016 as part of the Creative Cloud, the app is now free for everyone.
Adobe XD help teams design, prototype, share, and collaborate on projects. It comes with things like responsive resizing, Sketch/Photoshop/Illustrator file importing, optimized vector tools, overlay support, and the ability to share and comment on any project.
Bluefish is a powerful editor designed for programmers and web developers looking to write websites, scripts, and programming code. It runs on Linux, FreeBSD, MacOS-X, Windows, OpenBSD, and Solaris desktop operating systems.
Although Bluefish is a smaller web design tool, it packs a punch. The installer, at less than 53MB, loads quickly. The text-only interface was created for ease of use, featuring clear-cut toolbars, user customizable menus and syntax highlighting, according to the company.
Practitest is a QA management tool for both manual and automation site analysis. It enables full visibility in the testing process. Practitest features third-party integration, bug trackers, and automation tools.
Practitest can do the following:
- Create manual tests and organize them based on cycles, sprints, etc.
- Integrate manual testing with your automation and CI processes
- Customize fields, views, permissions, and issue workflows
- Create a better user experience when it comes to search capabilities
- Slice and dice all your information using hierarchical filter trees
TeaDesk is an online database platform that allows sites to use predefined solutions to gather, share and manage business information. Their online database software is scalable to allow for businesses to grow without having to change their database platform.
And the best part is, you don’t have to have any technical knowledge to use this tool.
Atom, an open source editor, was developed for designing, developing, and editing code. Using an integrated packet manager, this editor accommodates add-ons from Github, so you can work with Git and Github directly from Atom. You can also share your workspace and edit code with others in real time.
Like Adobe’s Dreamweaver, using the Atom Text Editor requires some coding. However, coders will tell you this is the only way to get your site exactly the way you want it.
Squoosh is an app from Google Chrome Labs that’s designed to fight the problem of bulky, large file-size images that tend to slow your site’s loading speed. Squoosh lets developers compress and reformat images using codecs. It’s available on all browsers, making it a flexible solution for everyone.
Similar to bit.ly, LinkSplit allows you to condense a long URL into a smaller, more manageable link. And get this, LinkSplit can distribute traffic evenly to any number of destination URLs, which is especially helpful if you’re AB testing your site’s landing pages.
Canva is a free, online editing tool that has seemingly endless possibilities. In fact, you can:
- Design anything
- Publish anywhere
- Creating with ease using the drag-and-drop feature
- Pick from tons of professional, pre-designed layouts and templates
- Upload custom images or choose from millions of built-in stock photos, vectors, and illustrations
- Download your creations and share on your website, social media, or even email campaigns
With Canva, web design becomes a simpler process and gives you the tools needed to add some visual appeal to your online store and marketing materials.
Pixelmodo helps all graphic designers, from beginners to advanced users, create visually appealing graphics for their projects, websites, campaigns, and more. The easy-to-use design tool allows you to draw on a deep databank of images that can be customized to your site. Plus, you can add icons, text, and image effects to create unique final products your site visitors will love.
With so much content being published every day, making sure your content is original and not lifted from another source is an important part of website management. Quetext, a plagiarism checker and citation assistant, makes it easy to check the originality of any document.
Quetext’s plagiarism prevention technology features fine-tuned algorithms that dive deep into the Internet to check millions of content sources. Quetext can crawl the Internet in seconds and immediately tell you whether something has been plagiarized or not.
And remember, the company’s DeepSearch algorithm goes beyond simple word matching, looking for “contextual plagiarism,” which scans sentences or phrases in context. In other words, you can trust the results of Quetext.
Adobe’s Dreamweaver allows you to code your website design directly with a minimal amount of programming experience. The software uses visual and HTML editing.
By coding your own site, owners can customize the look and feel of their site rather than rely on a template. And since one-of-a-kind website design is so crucial nowadays to a company’s bottom line, web tools like this are a must to have in your arsenal.
Google says its Search Console tools and reports help you “measure your site’s search traffic and performance, fix issues, and make your site shine in Google Search.”
And isn’t that what every site owner is seeking?
With Google Search Console you’ll accomplish the following with a full site analysis:
- Optimize your content with search analytics
- See which queries bring users to your site
- Assess impressions, clicks, and Google Search position
In addition, you can submit sitemaps and individual URLs for crawling, review index coverage to make sure Google has the most up-to-date view of your site and finally, understand how Google sees your pages.
Ahrefs is quickly becoming the leading tool in the SEO industry. It allows you to track keywords, perform keyword research, monitor rankings, track the ranking of your competitors in organic search and decipher what kind of traffic they’re generating.
Ahrefs has data for more than 150 million keywords and uses a Top Pages report to track which pages deliver the most traffic. There’s also a Content Gap feature for uncovering keywords you don’t rank for, but your competitors do. This is a great tool to do an in depth dive into what your competitors are doing on their website and how to increase the performance on your own
KWFinder finds keywords that can drive organic web traffic from Google straight to your website. It touts a strategy of low SEO difficulty and high search volume, which means it reveals the high-quality keywords not many people are ranking for. In addition, it claims to have the most accurate keyword SEO data.
SEMrush is another keyword research tool that shows you what things people are searching for on the internet. It also provides information on ads, product listings, and other marketing-related data, so you can easily see what your competitors are doing and beat them at their own game.
SEMrush not only helps you perform day-to-day tasks, but also provides a clear, in-depth analysis that can be incorporated into your digital marketing strategy.
Ubersuggest’s SEO pages report reveals competitor’s page rankings for organic keyword phrases. The report also indicates which ones are scoring high on Facebook and Google.
This free keyword research tool can find hundreds of new long tail keywords in minutes by aggregating data from Google Suggest. It can also reverse engineer your competitor’s SEO, content marketing, and social media marketing strategies for you to see and capitalize on.
SpyFy exposes your competitor’s search marketing strategies. With SpyFu, you can search for any domain and see every place they have shown up in Google, view every keyword they have purchased on Adwords, and discover every organic ranking and ad variation over the past decade.
SpyFu can also do the following:
- Drive clicks to your SEO or Adwords campaigns
- Track keyword rankings
- Monitor SEO rankings on Yahoo, Bing, and Google
- Provide contact info to help build partnerships or generate sales leads
WooRank is an in-depth site analysis app that helps website owners improve search rankings and online visibility. In other words, it’s an SEO auditing tool that helps improve your search ranking efforts.
WooRank’s integrated marketing checklist provides a prioritized set of tasks for you to accomplish and a full report card on your site. It then launches a list of things you can do to improve its SEO and mobile friendliness.
BuzzStream is web-based software that helps marketers promote their products, services, and content to build buzz for their brands.
Its main goal is to help you speed up the research process by making it easier to navigate prospect lists, add contacts to a campaign, and automatically gather website and social metrics.
BuzzStream specializes in the following:
- Campaign management
- Outreach templates
- Finding contact information
If you’re looking for a way to improve your outreach efforts, this is the tool for you.
20. Moz Pro
Moz Pro is a comprehensive set of SEO tools designed to help you rank higher and drive more traffic to your online store.
This tool helps site owners better understand their customers by analyzing your website and helping you answer questions such as:
- How are people searching for my products/services?
- What keywords are being used in search queries and what questions are they asking?
Moz Pro says knowing the answers to these questions can help site owners create higher quality content. And as an added effort to help you succeed, Moz Pro offers a Chrome extension that enables site owners to get information from any domain that is visited.
21. Yoast SEO
The team behind Yoast SEO wants to give everyone the opportunity to rank in the search engines. That’s why with its SEO plugin both large online companies and small websites will be able to attract the traffic they desire.
Here is a quick breakdown of its best features:
- Advanced XML Sitemaps functionality at the push of a button
- Breadcrumbs control
- Canonical URLs to avoid duplicate content
- Meta and title description templates for better branding and more consistent snippets
- Keyword focus and content grades to ensure maximum site visibility
As you create content for your website, Yoast runs a site analysis of your entire website to make sure you’re not only creating SEO-optimized blog content right there, but also that you aren’t trying to rank for the same keyword again.
Because eCommerce has emerged as such a critical element in business, the design, functionality and SEO strength of your site has never been more important.
Improving web design, site performance, and visibility in search results is crucial to your success and growth as an online business. And only after running a site analysis and fine-tuning your site’s performance are you going to see the results you’re expecting.
Are you in need of some web design an eCommerce foundation help? At Revealize, we understand what it takes to drive traffic to an online store, engage site visitors, and convince them to convert. So, contact us for a free consultation and see how we can help you achieve success in the competitive eCommerce landscape.