Not to mention, Facebook collects a generous $17 billion a year in advertising revenue. In other words, not only is Facebook popular with users, but also with business owners looking to grow their following, business, and sales.
Whether you run a small startup or a full-fledged online business, there is money to be made via Facebook. Unfortunately, if you don’t arm yourself with the right knowledge needed to generate revenue using Facebook, you risk missing out on lucrative opportunities.
That’s why today we’re going to outline the top ways to make money from Facebook, so you have a solid starting point and a high likelihood of making lots of extra cash.
Make it Easy – Write a Post
Just like you should be consistently publishing high-quality content on your business website (after all, every business needs a website and every website needs a blog), you also should publish content on your Facebook profile.
In other words, you should share exciting news and exclusive deals with followers to generate interest in your brand and keep customers up to date.
Plus, you should try to link back to your website’s blog posts to drive traffic to your site. By doing this, you expand your reach and garner more conversions as people land on your website or landing page and buy into what you’re selling.
Create a Group
In case you don’t want to come across as overly promotional on your Facebook profile, there’s always the option of creating a group instead, like Facebook itself has.
By creating a Facebook group, you ensure that people that join have a genuine interest in what you have to offer.
But 61% of marketers will tell you that generating leads is almost always the most difficult part of growing a business.
There’s lots of time to waste on people that aren’t ever going to buy. In addition, those that do want to buy often go unnoticed on Facebook pages when mixed in with the masses of people that are just window shopping.
If you create a Facebook group, you can cater to a very specific target audience. This means you’ll have better chances of securing more sales because those that join are there for a reason – they like your business.
Run a Contest
Are you having trouble generating interest in your brand despite having a large Facebook following? Don’t worry, you’re not the only one.
This is where running a contest comes in handy.
People love the thought of winning free stuff. They also love to use coupons anytime they buy online. In fact, 81% of consumers regularly use coupons and 74% of Americans claim that offers are a top factor when it comes to where and what to buy online.
To make finalizing a purchase a reality for those that are otherwise not ready to part with their hard-earned cash, run a contest on your Facebook page and give potential customers some incentive to participate.
For example, you might:
- Offer a special deal or discount for sharing a piece of content
- Unlock exclusive deals for those that subscribe to your newsletter via Facebook and visit your website
- Provide a refer-a-friend bonus and give those referring business your way a cash discount on their next purchase
- Let people send email invites to share your page (or your contest!) with others to expand your reach
- Have people enter a sweepstakes type contest for a chance to win a special prize
Running a contest over a large social media network like Facebook gives you the chance to widen your reach, generate more interest in your brand, and drive more traffic to your site. All of this will help boost sales, both with existing customers and those that are learning about you for the first time ever.
Create a Facebook Ad
If you already have a Facebook page for your business, this is one of the easiest (and best!) ways to make money on Facebook. After all, Facebook rakes in billion every year in ad revenue while business owners target their ideal audience and generate more sales.
So, it makes sense that displaying Facebook ads for users should be a part of your money-making efforts.
The great thing about creating a Facebook page for your business is that it doesn’t cost a thing. And thanks to the highly advanced ad settings found in the Facebook Ad Center, you can send targeted ads straight to people’s feeds, even if they’ve never liked (or visited) your business page.
Need a little ad inspiration? Check out Facebook’s official Ad Library and see what kinds of ads are running right now.
If you take the time to optimize your Facebook ads, the conversions you earn from it will cover the costs of the ads, plus some. Not to mention, you’ll grow your following in the process, which lends itself to helping you expand your reach and build a more successful business.
Create Facebook Live Videos
Though this may seem unconventional, getting on Facebook Live can actually be a creative way for you to build brand awareness and drive potential leads to your online business where they can convert.
54% of consumers say they want to see more video content above all else, including news articles, social photos, and even email content.
Luckily, you can easily create videos that showcase:
- How your products work in real-time
- The people behind the scenes of your business
- Live question and answer sessions with real customers
- Your team at local community events giving back
- And so much more
With the demand for video content on the rise, it’s important to understand that YouTube is no longer the only channel that you can reach prospective customers on. And the more you can highlight the perks of your business, products, and services, the more sales you can expect to generate.
Hire an Influencer
These days the term “influencer” has become commonplace. In fact, even children understand what influencers are and the power they have over consumers.
If you’re struggling to make money with Facebook, you might consider hiring an influencer to help.
Influencers have done the hard work and already have a large following that you can take advantage of. And thanks to the influence they have over their following, you stand to generate a lot of leads and sales just by having an influencer market your products or services.
Not to mention, influencers can also:
- Help connect you with other authorities in your industry
- Spread your company’s message to those not in your ideal audience
- Create content that will go viral and help your business explode with business
- Give you the kickstart you need to build your own following on your own social media networks
For those new to using influencers to make money, there’s a neat tool called Phlanx that can help you gauge the reach a potential influencer has.
For instance, if you’re looking for an influencer with a strong Facebook following, you can use the Facebook Engagement Calculator to determine the number of page likes your prospective influencer has, as well as their engagement rate. After all, it doesn’t matter how many followers a person has if there are no interactions between the influencer and his or her followers.
In the end, Facebook is a social media giant that all business owners can benefit from using, no matter the industry. With its popularity holding strong at number one, and the demand from consumers being placed on business owners increasing, it would be foolish not to tap into the power of Facebook to make more money.
If you find yourself stuck when it comes when it comes to managing your social media marketing efforts, make sure to contact us at Revealize.
Not only can we help you fine tune your business website, from development to design to content, we can help you increase brand awareness, website traffic, and ultimately sales, right from your Facebook profile. And the best part is, we remain in contact with you every month to evaluate your business’ progress and help guide you in increasing your brand’s overall engagement, impressions, growth, and clickthroughs to your website and more.