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Your site’s visibility in search results is crucial to your overall success. After all, 75% of users never scroll past the first page of search results. And since 80% of a website’s traffic begins with a search query, optimizing your site for better searchability should be every website owner’s priority.
The thing is, there are so many ways to approach SEO optimization, it’s hard to know which strategy is the best.
Think about it. Keyword research, external link building, site speed optimization, and consistently publishing new content are all great ways to boost your site’s search rankings. But the truth is, everyone is already doing those things in an attempt to land on the coveted first page of Google and increase their website traffic.
That’s why we’re going to let you in on a little secret. One of the best ways to help your site’s visibility in search results, and better yet drive more traffic your way, is to take advantage of schema markup.
Never heard of it? No worries, we’ve got you covered. Today we’re going to take a look at what schema markup is, why it’s important, and the top 6 FREE schema markup generators in the market.
Sound good? Then let’s get started.
What is Schema Markup?
Schema.org, also referred to as schema markup, is a form of structured data (SD) or microdata vocabulary that you add to your website to help search engines better understand its content. In other words, this code tells search engines what you site data says and what it means, so they can rank you in relevant search results.
Adding schema markup to your website improves the way your website displays in search results by enhancing the rich snippets that appear below your site’s page title.
And the fact that schema markup was created and is maintained by the search engine giants Google, Bing, Yahoo!, and Yandex, it’s pretty important you understand its benefits and learn how to add it to your website.
Let’s check out some real-life examples so you can see what I mean.
A typical search result will display a page title, URL, and meta description.
On the other hand, search results with rich snippets will include additional information such as images, star ratings, reviews, dates and times, and much more depending on the type of search result it is.
So where does schema markup come into play? Schema markup identifies this rich snippet information and tells search engines about it so they can display your site’s webpages as rich results.
In addition, schema markup can help search engines display lengthy rich snippets in search results, such as seen here with Hubspot, allowing you to take up more of the coveted first page real estate:
Why is Schema Markup Important?
Though schema markup has not been proven as a ranking factor just yet, there’s no denying that using it will have a positive impact on your SEO efforts:
- Schema helps search engines understand your site’s content. The easier it is for search engines to crawl and index your webpages, the more likely it is you’ll rank for relevant keywords and search queries.
- It also helps your webpages stand out in SERPs. Rich data snippets are bigger and more noticeable than traditional search results. Plus, they have visually appealing information such as images and star ratings that will catch people’s attention and get them pause while looking at your SERP result and hopefully click.
- Schema markup increases clickthrough rates (CTRs). Studies show that websites using schema markup have a 30% increase in organic traffic, which means more clickthroughs.
The thing about search engine rankings is that it’s not a perfect science. For example, let’s say you wanted to look up information about the movie Titanic. So, you do what everyone does – run a Google search.
Here’s what you’ll find:
Notice, due to the movie being based off a true story, there would be too much information to sort through until you found a search result related to the movie. Luckily, schema markup ( and IMDb being a reputable site ) caused the movie to display as the third organic search result. All results after and before are related to history and information surrounding the history or story of the titanic and not the movie.
There’s no denying that the movie Titanic is known worldwide and has been for some years. But because search engine crawlers are not human, they may have not ranked this website as high in the SERP results due to the high volume of information surrounding the events of the Titanic.
Now, becauseIMBD.com was smart and used schema markup on their website, their search result displays as the third organic result for anyone search about almost anything related to the Titanic.
But imagine if your newly launched website ran into an issue with competing domains for similar search terms or services you provide? You could end up on the second, third, who knows which page of Google and risk never to be seen by your target audience at all.
That’s why using schema markup (aka the language of search engines) is so important.
Top Free Schema Markup Generators
Adding schema markup to your website doesn’t have to be difficult. That’s why we’ve compiled a list of the best free schema markup generators around to help you out.
It makes sense to start with the official schema markup starting point: Schema.org. Though not technically a schema markup generator, this tool provides markup hierarchy that has nearly every type of markup there is.
You’ll start with something broad like Thing, which has four properties: name, description, URL, and image. If you want to get more specific, just follow the hierarchy.
For example, click on Place > LocalBusiness to get the schema markup for your local business.
Here you’ll find schema markup for things like currencies accepted, opening hours, price ranges, address, contact point, and much more that you can easily add to your website. If you’re new to schema markup, check out Schema.org’s helpful documentation.
This schema.org structured data generator will help you create JSON-LD markups, complete with required item properties and more. To get started, choose the type of markup you want to create from the dropdown menu. For example, choose a type such as job posting, person, recipe, website, or local business.
Then, add in your information in the provided fields and let the generator create the schema markup for you. As you enter information, it will be highlighted to show you what you’ve added and what’s missing.
When you’re done, you can easily test and verify your markup with Google’s Structured Data Testing Tool. And if you find yourself needing some help, have a suggestion, or want to rave about something special, you can leave a comment right there on the homepage for others to see.
3. Schema App
Schema App is one of the coolest schema markup generators around because it lets you create markup that’s very broad or super specific.
For instance, choose something general like “Organization” or “Place.” Or, click on the dropdown menu and get really specific by choosing something like “Art Gallery” or “Locksmith.”
As you enter your information, Schema App creates the markup for you. Plus, you can easily add or delete fields by clicking the (+) or (x).
And just like Merkle, you can easily access the Google Structured Data testing Tool to validate your markup before adding it to your website. Validation is important because without testing your markup you can’t see if it is working properly.
- This simple schema markup generator lets you create markup for the following types:
- Local business
Just choose the one you want to create from the dropdown and get started.
The nice thing about this markup generator is they provide explicit instructions right there on the homepage so you never have to wonder what to do.
They even tell you how to add it to your website, which is great for those that are new to schema markup. And just like some of the other schema markup generators we’ve seen, they link you straight to the testing tool for validating the code before adding it to your website.
Web Code Markup Generator is a comprehensive tool that not only helps you create schema markup in JSON-LD or Microdata, it helps with creating HTML5, CSS3, Meta Tags, Open graphs, Twitter Cards, and more.
To start, choose from the types of markup they offer, such as organization, review, or event.
Then, add in your information, let the generator do its job, and copy the code to add to your website.
If you run a local business and need a quick and easy way to create schema markup for your website, this is the tool for you. With so many business types to choose from, yours is sure to be there. And get this, some business types get even more specific just by clicking the down arrow icon.
Once you’ve chosen your local business type, enter the information into the fields provided and click Generate Code. This is what you’ll see:
And there you have it! Now you know what schema markup is, why it’s so important, and how to generate your own markup using the best, free schema markup tools in the market.
There’s no arguing the power that schema markup can have on your website’s SEO, especially if you run an online business. But don’t rely just on schema markup to become successful and grow your business. Make sure to check out these business website essentials to improve both the SEO and functionality of your business site.
And if your website takes off, and you find yourself needing help with web design, social media management, or building a better eCommerce foundation, be sure to check out how Revealize can help you achieve your goals and get in touch for a free consultation.
Frequently Asked Questions
What is Schema Markup?
Schema.org also referred to as schema markup, is a form of structured data (SD) or microdata vocabulary that you add to your website to help search engines better understand its content. In other words, this code tells search engines what your site data says and what it means, so they can rank you in relevant search results.
Why is Schema Markup Important?
Schema helps search engines understand your site’s content. The easier it is for search engines to crawl and index your webpages, the more likely it is you’ll rank for relevant keywords and search queries.
How many types of schema markup are there?
Local business, Person, Product, Event, Organization, and Website