masonry blog layout

Designing a Blog

Adding a blog to your website is a great way to connect with your audience and position yourself as the expert in your industry. It’s also an excellent way to promote your services and products without using pushy sales tactics. In addition to that, a blog helps your site rank better in search engines.


Whether you blog for your personal site or for your business site, there is no doubt that a blog has many benefits for your site. However, aside from writing useful and relevant blog posts, you also need to pay attention to your blog layout design to provide your blog readers with the best possible user experience. 


While the layout of your blog page and individual blog posts largely depends on the theme you’re using, there are ways to ensure your blog design is inviting and encourages visitors to stay longer on your site. In this post, we’ll share tips that will help you design a great blog layout. 


Create a Blog Style Guide


The first tip is to create a blog style guide. A blog style guide is nothing more than a document that outlines which fonts are used for the body text and the headings, what color are the links or buttons, and what type of images or graphics are used in your blog posts.

This document helps maintain consistency and ensure each of your blog posts is formatted the same way. Make sure  style guide should follow the overall look and feel for the rest of your website.


Rethink the Sidebar


example of minimalistic sidebar

A sidebar can be a great way to help your readers discover more of your content. However, it can also lead to your blog appearing more cluttered if you add too many irrelevant widgets. Consider what is the primary goal of your blog and then rethink the widgets that you currently have in the sidebar. Keep the ones that will help keep visitors on your site longer, like blog post categories or popular posts. Eliminate the widgets that can lead them away from your site like social media feeds. 


Use Inviting Images


Using images in your blog posts can add extra visual appeal and help you tell the story in a more compelling way. Aside from using images in your blog posts, don’t forget to add a featured image that will show up in your blog archives page. The featured image can help draw your visitors in and make them more likely to click on your blog post to read it.


Incorporate Various Media Formats


Aside from images, adding video and audio to your posts can make your blog more interactive and more engaging for your audience. You can also incorporate infographics which can help increase your blog post shares on social media. 


Make Use of Pull Quotes


Pull quotes example

Like images and other media, pull quotes add another dose of visual interest to your blog posts. They are also a great way to highlight important information or key tips from your blog posts. You can easily add a pull quote with the new Gutenberg editor or with the help of a plugin like Simple Pull Quote.


Showcase Your Best Content


picture of featured image examples

Use your blog archives page to showcase your best content first. This will help readers find your most popular content first and get a better understanding of what your blog is all about. 


You can easily do this by making use of Google Analytics to see which of your posts are getting the most visits and then assigning them into their own category. 


Another way to approach this is to assign all the blog posts that are related to a particular product or a service into their own category and use them as a simple funnel that takes your visitors on a journey to becoming subscribers and clients.


Use Legible Typography


Another important tip is to use legible fonts and larger font sizes on your blog to ensure anyone can read your blog without any issues. Avoid using script or decorative fonts for your headings and body text as they are quite hard on the eyes when it comes to lengthy texts. Make sure to use at least 16pts for the font size of your body text so your readers aren’t forced to zoom in to read it.


Use Color Carefully


Color plays an important role when it comes to readability, and if it isn’t utilized correctly you are making a big mistake. Using dark text on a darker background can make your entire site illegible which is why you should ensure there is enough contrast between your text and the background. A classic white background with a black text is a safe bet. 


Ensure your links can easily be distinguished from the rest of the text and make sure to use an accent color for any buttons or call to actions that are included in your blog posts.


Include Related Posts and Internal Links


HelpScout recommended articles

Finally, don’t forget to include related posts at the end of each blog post and link to other parts of your website throughout the post. This helps keep visitors on your site longer, not to mention search engines love internal links.


You can easily add a list of related posts manually at the end of each post or use a plugin like Related Posts for WordPress.


Final Thoughts


A great blog layout can help keep visitors on your site longer and encourage them to explore more of your content. When you implement the tips in this article, you’ll be well on your way towards having a great blog layout that provides your visitors with an enjoyable user experience and makes your blog a joy to read. 


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