Everything You Need to Know About a Positioning Statement
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If you’ve been in business for any amount of time, it’s likely you’ve heard terms like ‘mission’ and ‘values.’ In fact, your online business probably has a section dedicated to your company’s mission and core values. But have you ever heard of a positioning statement? Unlike missions, values, and taglines, positioning statements are seemingly more rare in the online world. However, they are powerful and should be a part of your overall marketing plan no matter what industry you’re in. In the online world, it’s important potential customers be able to identify where your brand fits in. But the problem is, the internet is oversaturated with businesses in all niches, and standing out is tough to do. In fact, you’ll notice that most online businesses are too vague in what they stand for and how they plan to help their customers. Because of this, today we’re going to dive into what a positioning statement is. This way, you can set yourself apart from the competition, make it clear to customers what you stand for and how you plan to help them, and of course, grow your business. So, let’s get started.
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Company A provides non-technical marketers with better web-based analytics software than any other software company. We do this by translating customer behavior metrics into actionable revenue metrics and guaranteeing a higher ROI within 6 months.Here, we have the 4 parts of the positioning statement: