5 Ways to Declutter Your Website & Boost Site Conversions
Category: Uncategorized
In the minimalist art movement that emerged in the late 1950’s, artists like Frank Stella and later Carl Andre, Dan Flavin, Donald Judd, Sol DeWitt, Agnes Martin, and Robert Morris extended the abstract idea that art should have its own reality and not be an imitation of some other thing. It was a creative expression of simplicity. “What you see is what you see,” said Stella. Fast forward to the digital age and you’ll notice that this idea of simplicity – or minimalism – has reached the very websites people build to educate others and generate income. In fact, web usability expert Jakob Nielsen has said for years now that we need to design our websites for people that scan web content (those 79% of people that read content in chunks rather than every single word on the webpage). And that concept is still true to this day. As the owner of a website, it’s your job to get your message across to site visitors. However, one thing that consistently holds people back from achieving that is website clutter. That’s why today we’re going to take a look at what website clutter is, minimalism as a trend in web design, and the best way to boost conversions by decluttering your website. So, let’s get started.